TED FAV: It starts with WHY?

Been thinking a lot lately about how brands get embedded into our lives. Why did Apple beat IBM and Microsoft? Because Apple sells us on Why they are making the products they are, not just the What. People buy why not what is the premise. A good premise. Watch this.

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MartinGTobias

I ride my bike, surf, develop great software products, develop real estate and invest in great ideas.

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