Review: The Deviant's Advantage
Written on the original Movable Type site and recovered from the Internet Archive.
A couple months ago, my friend George Zachary gave me:
The subtitle is “How fringe Ideas Create Mass Markets”. While I generally like these kind of books that give lots of examples how small ideas became mainstream (the core of entrepreneuralism), this one falls short. It re-hashes some scenarios I had already read other places. It has too much of the pithy “think out of the box” talk. Not specific enough. I would give this business book a pass. I rate it 1 of 5. Don’t bother.