The Power of Deals in Context
Written on the original Movable Type site and recovered from the Internet Archive.
I have been talking about the power of putting deals in context with content for a long time. This is the future of daily deals, not another site full of coupons.
Today, this was brought home in spades while reading a story on Business Insider about a Google/Groupon rumor. Business Insider has a group commerce section which is Powered By Tippr. What shows up in the middle of the story about Groupon/Google? A Pipeline deal which is powered by Tippr. Got to love it when it all comes together.
