Another old streaming media friend goes green

I worked with Gavin while he was at Virgin and I was at Loudeye.  He is now doing carbon footprinting of the whole world.  Good stuff.  From a recent profile in the UK

Gavin Starks wants to track the Earth’s carbon footprint—every single step. But he insists his ambitious vision is not hot air. Building a complete picture of CO2 emissions, the pioneering scientist says, benefits companies, governments and individuals alike