The money sentence
Written on the original Movable Type site and recovered from the Internet Archive.
I love election years. Lots of extra mail asking for money. In every letter is the “money sentence” that summarizes the issues the candidate things are most important to their base (read MONEY). I recently received a letter from both the incumbent US Sanator, Maria Cantwell and the challenger, Mike McGavick. See if you can tell which is from who.
“To be sure, I intend to wage a vigorous debate on the most important issues of our time - taxes and spending, securing our borders and protecting our homeland, creating jobs, promoting an economic climate that’s stronger for families, and making sure the nation we leave for our children is stronger and more secure than the nation our parents left for us.”
or
“ Your support will enable me to keep fighting for you in the U.S. Senate on issues of shared concern, including creating financial stability throughout the nation, protecting our personal choices and ensureing a healthy environment for generations to come. Together we will continue to make a difference.“
well I guess that isn’t too hard. Interesting where each puts the emphasis huh?